From search advertising to video advertising, digital advertising or online marketing is all about relevancy and showing the right information at the right time, to the right audience.
Search advertising.
PPC or pay-per-click, dominated by Google is the traditional online advertising. You pay only when someone clicks on your ad.
Display ads appear on different websites and can display according to the visitor’s location and interests.
Social media advertising.
Social media sites are powerful channels to run advertising campaigns. Facebook, Twitter, Instagram, Pinterest, Snapchat are among the most popular social media sites to reach your audience.
Mobile advertising
Mobile users want valuable information and they want it now! Give it to them and you will win their attention and acquire a new audience and/or customers.
Think “personal assistant” like Google Now, Apple Siri and others: provide personalized information and ads. This is the way mobile marketing is heading.
Video marketing.
- video ads grab attention much better than traditional text-based ads.
- Facebook and Twitter were the first ones to tap into the video digital advertising market. Facebook reported that its users are now seeing 4 times more video ads in their feeds than one year ago.
- 50 % of You Tube global views come from mobile devices.
Live streaming apps.
- any size business can reach its audience through apps such as Facebook Live, Meerkat, Periscope and others.
Podcast marketing.
A survey from Edison Research showed that podcast (digital audio files) listening grew 23% between 2015 and 2016.
Another Edison Research study found that podcast listeners are actually “super listeners,” consuming more than one hour and 45 minutes of audio per day than the average American, and they spend more than 25 percent of their total audio time listening to podcasts.
With people being more and more on-the-go, listening to a podcast while at the gym, commuting, or just walking around is becoming a more frequent activity for many.
Podcasts are perfect for such an audience.
The secret to a successful podcast is also to provide some entertainment value. It cannot be only about information. Finding a good fit with the right podcast could be just what your brand needs to get the ear of your target customers.
Big companies are already using podcasts as a digital marketing tool. IBM monthly podcast, called Wild Ducks, launched this past January, and focuses on “stories about innovation in science and business”. IBM believes podcasting may help expose its brand to a generation of listeners who may not be familiar with the company.
Data resource: Edison Research.
