Digital Marketing for your Business.

Digital marketing technologies and automation are proving effective at bringing together the most effective web marketing & development tactics: search engine, organic search, social media, content and email marketing.

Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in digital marketing. The best marketing campaigns have capitalized on the elements that make content shareable on social media.

Start growing your business today.

Search advertising.

PPC or pay-per-click, dominated by Google is the traditional online advertising. You pay only when someone clicks on your ad.

Display ads appear on different websites and can display according to the visitor’s location and interests.

Social media advertising.

Social media sites are powerful channels to run advertising campaigns. Facebook, Twitter, Instagram, Pinterest, Snapchat are among the most popular social media sites to reach your audience.

Mobile advertising

Mobile users want valuable information and they want it now! Give it to them and you will win their attention and acquire a new audience and/or customers.

Think “personal assistant” like Google Now, Apple Siri and others: provide personalized information and ads. This is the way mobile digital marketing is heading.

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Video marketing.

  • video ads grab attention much better than traditional text-based ads.
  • Facebook and Twitter were the first ones to tap into the video digital advertising market. Facebook reported that its users are now seeing 4 times more video ads in their feeds than one year ago.
  • 50 % of You Tube global views come from mobile devices.

Content marketing.

    Google says:
  • “Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do.
  • If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.
  • In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”

Need to say more?

We will focus on creating informative content or re-write yours. This is where the opportunity to build search engine authority is the greatest for any type of business.

Podcast marketing.

A survey from Edison Research showed that podcast (digital audio files) listening grew 23% between 2015 and 2016.

Another Edison Research study found that podcast listeners are actually “super listeners,” consuming more than one hour and 45 minutes of audio per day than the average American, and they spend more than 25 percent of their total audio time listening to podcasts.

any people like commuters, runners, busy moms and dads – all want information, but don’t always have time to sit down with a book or a video. Podcasts are perfect for such an audience.

The secret to a successful podcast is also to provide some entertainment value. It cannot be only about information. Finding a good fit with the right podcast could be just what your brand needs to get the ear of your target customers.

Big companies are already using podcasts as a digital marketing tool. IBM monthly podcast, called Wild Ducks, launched this past January, and focuses on “stories about innovation in science and business”. IBM believes podcasting may help expose its brand to a generation of listeners who may not be familiar with the company.

Data resource: Edison Research.

Not marketing to the Millennials yet? You might be missing out on an enormous opportunity.

There are 80 million Millennials in the USA today, representing about 1/4 of the entire population. Being the largest generation, they will have the biggest buying power than any other generation by the year 2017.

  • Who are the Millennials? – Also known as the “Generation Y”, they were born between 1980 and 2000. They are far more comfortable using technology and the Internet than any other prior generation.
  • How do they use Technology & Social Media? – They are on the go, smartphone in hand. They will expect you and your business to be technology oriented. They will use their smartphone to search for your Web credentials, so be sure to give them what they are looking for, including an active business Facebook page, a mobile-friendly website with testimonials and positive reviews on Google, Yelp and other review sites. A lack of social media presence makes your business irrelevant to Millennials.
  • How do they differ from previous generations? – They are not interested in a 20 minute sales pitch. Everything you say will be verified within seconds with a simple Google search. They fast-forward through commercials if they are watching a TV at all. They are more interested in reviews than ads. They are about “enjoying an experience” rather than “acquiring” stuff. Offer them a rich, valuable, easy, visually pleasing online experience in order to retain their attention and gain their loyalty.
  • How to target the Millennials? – Be true. They like a strong, emotional story. Hear them, acknowledge of the problem, offer them a solution. Be where they are and listen to them: social media sites, blogging sites such as Technorati. Communicate with them: They like to participate. Ask them to rate your products/services (according to Bizrate Insights, Millennials look at store ratings before they even hit your website), post comments and share with their friends.

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