How to optimize your website.

By December 9, 2015 No Comments

Even if your advertising budget is small, after doing a little research, you will find many free ways to promote a business.

Don’t be shy! Tell people about your business and its story. Get enthusiastic about it, brag about People love and always remember a nice story.

Search Engine Optimization (SEO) is very important for an on-line business. The better your Web site’s optimization, the best are your chances for people to find you on-line. Many search engine directories will let you list your Web site for free.

Mobile-friendly Website.

Make sure that your website is mobile-friendly. Google will penalize it if it is not, by not showing it in its search results. If you need to re-design an outdated website, responsive web design is the best way to go.

Local Business Listings.
If you have a brick-and-mortar business be sure to list it on Google My Business, Bing Places, Yelp and others. This will give you extra online exposure and mobile devices visibility. Bing Places will also offer you a $100.00 credit towards Bing Ads.

Write & Publish Articles.
Share your thoughts and expertise with others. Write about your industry, what you know and are passionate about. Write informative content; people search for how-to articles, and Google loves them. The more informative your articles are, the better. Always include your Web site address; this will provide with free traffic… Just Google “publish your articles for free” and you will find plenty of sites to do so.

Create a Blog.
Blogging is a great way to write on a specific topic (e.g. your business). Connect with people in the same industry as you and share your ideas with your peers.

Send Newsletters.
Introduce yourself and your business to potential customers, on-line magazines, products review sites, other sites etc…

Business Directories.
List your Web site on professional directories. Many of them will give you a free basic listing.

Call your local newspapers, magazines, TV and radio shows. They are always interested in new businesses and interesting stories. Post pertinent videos on You Tube. People spend a lot of time on You Tube looking for information and entertainment.

Off-line Publicity.
Business cards, brochures, flyers, posters, stickers…If you have a computer and a printer, you can create all of these yourself. Hand them out to everyone who will take one!

Now, get to work and good luck!