If you do not have a budget for online advertisement, there are many ways you can optimize your website yourself. Optimizing your website will help your business to get found online by your potential customers.
1 – Talk.
Don’t be shy! Tell people about your business and its story. Get enthusiastic about it, brag about it… People love and always remember a nice story.
2 – Optimize your website.
Search Engine Optimization (SEO) is very important for an online business. If you optimize your website, the chances to be found online by potential customers will increase a great deal.
Submit your website to search engines such as Google and Bing.
3 – Mobile-friendly Website.
If you have a business, you need a website. If you have a website, make sure that your website is mobile-friendly.
Google will penalize it if it is not mobile-ready by not showing it in its search results.
It also needs to load fast. Most people people will not wait more than 3 seconds for a website or app to load. Google also penalize slow sites and apps.
4 – Local Business Listings.
If you have a local business, be sure to list it on Google My Business to have a chance to get in Google’s Local 3-Pack. Bing Places is also valuable.
This will give you extra online exposure. Bing Places usually offers you a $100.00 credit towards ads when you submit your website there.
Having accurate business listing information is a strong signal for Google. Be sure to work on it!
5 – Write & Publish Articles.
Share your thoughts and expertise with others. Write about your industry, what you know and are passionate about. Write informative content; people search for how-to articles, and Google loves them.
The more informative your articles are, the better. Optimize your content with keywords and key phrases, pertinent to your industry. Always include your website address; this will provide you with free traffic…
It is also a good idea to optimize your website for voice searches conducted on mobile devices.
You must optimize your Seo strategy for your user’s entire experience. It is about conversation, providing answers to their problems.
First, you need to understand the needs of your visitors: what they are looking for, how they search, where they search from (home, office, on-the-go). Then, you optimize your website based on your findings, helping your users complete their task as quickly and efficiently as possible.
A few things you should concentrate on:
- changes to your website design if needed, such as switching to a responsive web design
- improve multi-device user experience
- speed up page load time
- create user-centric content
- get more customer reviews
Good quality content is very important. But Google now understands phrases rather than just keywords. When writing your copy, instead of “best pizza”, think more like “what is the best pizzeria in New York”. Asking and answering questions might help Google recognize your page as the best choice for specific key phrases for a search, providing answers to searchers.
6 – Create a Blog.
Blogging is a great way to write on a specific topic (e.g. your business). Connect with people in the same industry as yours and share your ideas with your peers. (Remember to always include your keywords and key phrases).
7 – Social Media.
Facebook, Twitter, LinkedIn, Instagram, Pinterest and others, are great places to promote your business.
People will share your content and create a buzz about it.
8- Send Newsletters.
Introduce yourself and your business to potential customers, on-line magazines, products review sites, etc…
If they like what you have to offer, they would probably be happy to write about it.
9 – Media.
Call your local newspapers, magazines, TV and radio shows. They are always interested in new businesses and interesting stories.
Post pertinent videos on YouTube. People spend a lot of time on YouTube looking for information and entertainment.
10 – Off-line Publicity.
Business cards, brochures, flyers, posters, stickers…If you have a computer and a printer, you can create all of these yourself. Hand them out to everyone who will take one!
There are many ways to optimize your website. The more you do, the more visibility you will gain. It takes time and effort, but it is definitely worth it!
Remember that search optimization is an on-going process. It must be performed on a regular basis for optimal results. Moreover, by staying on the top of new trends (Search Engine Land is a very informative SEO site), you will be able to adapt your website search optimization accordingly.