What is the point in having a great website if no one can find it? Search engine optimization will help greatly!

Search engine optimization will help Google and other search engines find your website and send targeted visitors your way.

How do we do it? What Google wants, Google gets.

Google changes the SEO rules often. By staying on the top of those changes, we deliver the ultimate SEO strategy in-tune with Google Updates.

Start growing your business today!

What is SEO?

Good SEO (Search Engine Optimization) is as important as a great design for any website.

Having a website is a great step forward into the marketplace, but just having a website is not enough – will your potential customers find your site when conducting an on-line search if it not optimized? Nope.

Search engine optimization (SEO) is  the complex process of improving your website’s “natural” (not paid for) traffic.

Basically, search engine optimization is anything and everything (ethical) we can do for your website to show up on the first page (s) of search results.

How is SEO done?

We need to use the right keywords and key phrases that a potential qualified visitor/ customer would search for and be directed to your site.

This can also be achieved by having great informative content on your website. Your visitors are looking for information: if you give it to them, chances are they will stick around for a while…

SEO can target web search, image search, local search, video search, etc…That is why it is important to optimize all elements of your website for text search and voice search.

Responsive web design will also increase your ratings in Google’s ranking.

How does SEO work?

SEO helps attracting visitors to your site: by implementing web analytics on your website, we will see how your visitor ended up on your website, what search engine, keyword(s) were used, which pages were viewed and more… 

If your site is often viewed from mobile devices, it is imperative that you develop a mobile strategy, starting with a mobile-friendly website, or even better a responsive website.

Do not frustrate your mobile visitors by having unplayable videos, unreadable features such as Flash, etc. Mobile sites that provide a poor user experience can be demoted in rankings or displayed with a warning in mobile search results.

Think Local. Local. Local.

With mobile usage growing every day, it is now more important than ever to optimize your website locally as most mobile users look for local businesses.

In fact, 22% of mobile voice searches are for local information: shopping, pizza, restaurants, reviews, local events and home services.

So if you have a local business, it is imperative to optimize it for local search, voice search and of course to have a mobile-friendly/responsive website.

Stats from Google.

  • 88% of people use their mobile devices for local searches.
  • 50% of all local store searches done on mobile devices lead to store visits within the day.
search engine optimization Stamford CT

Summary

  • High quality, informative content is still king.
  • Your website MUST be mobile-friendly or Google will not show it in search results.
  • Choosing your keywords & key-phrases carefully will bring targeted traffic to your website.
  • Gaining links to your website through social media, press releases & articles will increase your Google’s rankings.
  • Keeping track of your traffic through detailed reports will help you understand your visitors needs and queries.

We needed very badly to update our 20 year old website and was very fortunate to have found Catherine. She set up the entire new site and checked everything out and got us on the top search engines. She interfaced with everyone all along the way. We are delighted with Catherine and the new site. Thank you Very Much Catherine for all your help and support.

Ralph BertrumTurbotune Software. New York, NY.