What is the point in having a great website if no one can find it?

Search Engine Optimization (SEO) will help Google and other search engines find your website and send targeted visitors your way.

 

We offer SEO consulting services and will provide you with a website evaluation. We can then establish your specific SEO needs and taylor the best strategy for your online success.

If you have a local business and a website, we will implement a Local Search Engine Optimization strategy.

72% of consumers who did a local search visited a store within 5 miles. Therefore, any business with a physical location and a website, must be optimized for local search.

Google changes the SEO rules often. By staying on the top of those changes, we deliver the ultimate SEO strategies in-tune with Google Updates.

 

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What is SEO?

Good SEO (Search Engine Optimization) is as important as a great design for any website.

Having a website is a great step forward into the marketplace, but just having a website is not enough – will your potential customers find your site when conducting an on-line search if it not optimized? Nope.

Search engine optimization (SEO) is  the complex process of improving your website’s “natural” (not paid for) traffic.

Basically, search engine optimization is anything and everything (ethical) we can do for your website to show up on the first page of search results.

How is SEO done?

We need to use the right keywords and key phrases that a potential qualified visitor/ customer would search for and be directed to your site.

This can also be achieved by having great informative content on your website. Your visitors are looking for information: if you give it to them, chances are they will stick around for a while…

SEO can target web search, image search, local search, video search, etc…That is why it is important to optimize all elements of your website for text search and voice search.

Responsive web design will also increase your ratings in Google’s ranking.

How does SEO work?

SEO helps attracting visitors to your site: by implementing web analytics on your website, we will see how your visitor ended up on your website, what search engine, keyword(s) were used, which pages were viewed and more… 

If your site is often viewed from mobile devices, it is imperative that you develop a mobile strategy, starting with a mobile-friendly website, or even better a responsive website.

Do not frustrate your mobile visitors by having unplayable videos, unreadable features such as Flash, etc. Mobile sites that provide a poor user experience can be demoted in rankings or displayed with a warning in mobile search results.

Think Local. Local. Local.

With mobile usage growing every day, it is now more important than ever to optimize your website locally as most mobile users look for local businesses.

In fact, 22% of mobile voice searches are for local information:

shopping, pizza, restaurants, reviews, local events and home services.

So if you have a local business, it is critical to optimize it for

local search (near me search), voice search and of course to have

a mobile-friendly/responsive website.

Stats from Google.

  • 88% of people use their mobile devices for local searches.
  • 50% of all local store searches done on mobile devices lead to a store visits within the day.

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Voice Search Optimization.

Who uses Voice Search?

Voice search is simply talking to your device instead of typing. Voice search is exploding! According to Google, voice searches make up 20% of all mobile searches.

This rapid growth is mainly due to the fact that the technology of capturing voice commands is much more accurate than before. Google’s speech recognition error rate today is 8% vs. 25% 2 years ago.

55 % of teenagers are using voice search daily, and 56 % of adults use it because it makes them feel more “tech-savvy.”

Why optimize your website for Voice Search?

Businesses need to adapt their website’s in order to bring in voice-search-visitors.  ComScore estimates that by 2020, 50% of all searches will be done by voice.

Voice search optimization is a must for any business who wants to stay current with the technology.

If voice search optimization is not included in your Search Engine Optimization program, your website will not be found by voice search users.

Big companies are spending millions to improve their voice assistants: Google Now, Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa…to name a few. Be part of it by optimizing your website for voice search!

With AI (Artificial Intelligence) usage growing so rapidly, we need to employ new SEO strategies to adapt and take advantage of this new opportunity .

How do People use Voice Search?

voice search optimization
Users like the facts that voice search is hand-free, fast, accurate and has the ability to understand complex queries.

 

  • personal assistant: shopping lists, calendars, appointments, to-do lists, phone call reminders, online booking.
  • entertainment: games, music, videos, social media, sports, TV listings.
  • general information: web search, recipes, news, travel, banking & finance.
  • local information: restaurants, shopping, pizza, directions, home services, weather, reviews, local events, traffic.   [Source: Hound voice app]

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How to Optimize your Website for Voice Search?

People use natural and conversational language when speaking to their device. They ask longer questions. “computer” language When typing, people tend to use “computer language. They use shorter sentences, usually only about 2 to 3 words.

For example, they would type “big screen TV”, but would ask “what is the best big screen TV deal near me”. So, if your website sells big screen TV’s and contains the phrase “the best big screen TV deal in your City/State”, chances are that your information will be presented to the user searching for that.

Mobile voice search is 3 times more likely to be local-based than text search. Therefore, this is a great opportunity for any business to acquire on-the-go-voice-search potential customers. Optimizing for local and mobile search will help increase your website ranking for many voice searches.

Voice search optimization is becoming the new SEO for any business who wants to keep up with online success.

We need to think about how your potential customers would phrase queries and integrate them in your website content using a more colloquial style.

Even though there is no way to tell which visitors are reaching your site through voice search (Goggle is working on it), we will look for natural language queries in your website Analytics and use them in your SEO strategy.

search engine optimization Stamford CT

Summary

  • high quality, informative content is still king.
  • your website must be mobile-friendly or Google will not show it in search results.
  • optimize your website for voice search using a natural language, in a conversational tone.
  • gaining links to your website through social media, press releases & articles will increase your Google’s rankings.
  • keeping track of your traffic through detailed reports will help you understand your visitors needs and queries.
“

We needed very badly to update our 20 year old website and was very fortunate to have found Catherine. She set up the entire new site and checked everything out and got us on the top search engines. She interfaced with everyone all along the way. We are delighted with Catherine and the new site. Thank you Very Much Catherine for all your help and support.

Ralph BertrumTurbotune Software. New York, NY.