Nearly two-thirds of American adults (65%) use social media networking sites today.
79% of all users are accessing Facebook on their mobile devices. There are 745 million Facebook daily mobile users.
Facebook generates $1.4 million in revenue every hour. Nearly 73% of Facebook’s ad revenue comes from mobile advertising. 66% of Millennials (age 18 to 35) uses Facebook.
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For every hour we spend on online, we spend the most amount of time on social networks, almost 15 minutes of every hour.
(Facebook and Instagram being the most popular).
Roughly a little over half of the time we are seeking out products and services and looking to have a sales relationship with brands.
As more brands include commercial offers in the social experience that they provide for customers, those customers are becoming increasingly comfortable with the notion of social media commerce.
With a number of active users of 2 billion in February 2017, some may be left wondering: Why wouldn’t you want to join?
The top reasons people press the “Like” button on Facebook is to have a sales relationship with a brand – either to receive promotions & coupons (40%), get updates on upcoming sales (30%) and show their support for companies (39%).
For over 40% of the time people are on Twitter, they spend it learning about products and services, listening to what others have to say and giving opinions. That explains why over 20% of the time they are on Twitter, they are ready and willing to buy directly off Twitter.
With 600 million monthly active users, Instagram is a must for your social media marketing strategy. There are business tools that help increase brand awareness and customer engagement.
Adding social media buttons: Pinterest, LinkedIn, Yelp, Google+, Stumble Upon, etc, will make it easy for your website’s visitors to share your content and images across the internet and with their friends.
If you run a blog or website of any kind, chances are you’re always trying to encourage more people to talk about and share your pages and posts through a variety of channels, including social media and e-mail. Having social media buttons on your site will make sharing much easier.
The stronger your social media presence and activity are, the higher your search rankings will be.
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