How and Who Uses Voice Search
Voice search is simply talking to your device instead of typing. Voice search is exploding! According to Google, voice searches make up 20% of all mobile searches.
This rapid growth is mainly due to the fact that the technology of capturing voice commands is much more accurate than before. Google’s speech recognition error rate today is 8% vs. 25% 2 years ago.
55 % of teenagers are using voice search daily, and 56 % of adults use it because it makes them feel more “tech-savvy.”
Voice Search optimization
Businesses need to adapt their website’s in order to bring in voice-search-visitors. ComScore estimates that by 2020, 50% of all searches will be done by voice.
Voice search optimization is a must for any business who wants to stay current with the technology.
If voice search optimization is not included in your SEO program, your website will not be found by voice search users.
Big companies are spending millions to improve their voice assistants: Google Now, Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa…to name a few. Be part of it by optimizing your website for voice search!
So we need to employ new SEO strategies to adapt and take advantage of this new opportunity .