How and Who Uses Voice Search
Voice Search is simply talking to your device instead of typing. Voice search is exploding! According to Google, voice searches make up 20% of all mobile searches. This rapid growth is mainly due to the fact that the technology of capturing voice commands is much more accurate than before. Google’s speech recognition error rate today is 8% vs. 25% 2 years ago.
55 % of teenagers are using voice search daily, and 56 % of adults use it because it makes them feel more “tech-savvy.”
Voice Search optimization
Businesses need to adapt their website’s in order to bring in voice-search-visitors. ComScore estimates that by 2020, 50% of all searches will be done by voice. Voice Search Optimization is a must for any business who wants to keep its website current with the technology.
If a website is not optimized for this new way of searching we all know what will happen. Your website will not be found by voice search users. Big companies are spending millions to improve their voice assistants: Google Now, Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa…to name a few. Be part of it!
So we need to employ new SEO strategies to adapt and take advantage of a new opportunity .