When a website redesign is necessary.
Start by assessing your website: age, functionality, look, design, speed, etc…
It is a common fact that many business owners procrastinate about a website redesign. Its seems like a lot of work and money and can be somewhat overwhelming.
Working with the right web designer will make it a breeze. Your investment in a new website will definitely be worth it by bringing your new business.
You have 2 seconds to make an impression on your website visitors. If you website is outdated and does not function well, they will simply leave for your competition.
What are the signs your business needs a website redesign.
1 – Your website is old and less than attractive.
Web design trends constantly evolve. The latest styles call for a clean, crisp, modern look.
It makes it easier for your users to navigate the site and find the information they are looking for.
Does the copyright year in your site’s footer reads 2011?
If your website has not been updated in years, redesigning it is imperative as it is probably not mobile-friendly.
It would also be a good opportunity to add fresh content, new images, newer functions, etc…
2 – Your website is not mobile-friendly.
Your customers expect you to have a mobile-ready website. Chances are you are loosing leads because of it.
Today, internet users want everything now. If they need to zoom, pinch, scroll to be able to view your site they will simply leave and never return.
The user experience comes first in our mobile world. Any business needs to adapt to be successful online.
With over 50% of web traffic coming from mobile devices, if your business does not adapt now, it will be left behind.
3 – Your website is mobile-friendly but its load speed is slow.
Most mobile users will not wait more than 2-3 seconds for a website to upload. Moreover, Google penalizes slow websites by not showing them in its search results. Mobile-first user experience is one of the most important Google’s ranking factors.
There are many way to optimize a website for speed. You must make sure that the web designer you hire to redesign your website knows how to design and optimize your website for speed.
Redesigning a website is not just about improving its looks, but also about keeping up with new technologies.
4 – You have a website but no one can find it.
If you are not getting much traffic, it is probably because your website is not optimized for search engines such as Google, Bing, etc…
Having a SEO (search engine optimization) strategy in place would help greatly for your potential customers to find you online.
In addition, since Google announced “mobile-first”, it has become more important than ever to have a mobile-friendly website.
This is also part of a good search engine optimization strategy.
If not mobile-ready your business does not stand a chance against your mobile-friendly competitors.
5 – Your brand and business focus has changed.
If your website does not reflect your brand, products or services anymore, it is definitely time for a website redesign.
Businesses grow overtime. Therefore, if your business has changed in anyway, your website should also adapt.
It is the way how potential customers perceive you online the first time they enter your website. Consequently, it should be professional, up to date and project your true business image.
Your website is a selling and marketing tool. It should work well, be fast and updated on a regular basis, with new and fresh informative content.
It should also be maintained regularly to keep up with new technologies, checked for non-functioning elements such as broken links, missing images, etc…
- when was the last time my website was updated?
- is my website mobile-ready?
- does it load slowly?
- is my website user-friendly?
- does my website have informative and useful content?
- is my website’s traffic too low?
Are you ready for a website redesign? If yes, give us a call! We would love to talk to you and help your business grow and succeed online!